Scaling Thinking
Pilot Program
Test and refine the product in a controlled market pilot using evidence generated by real customer data
The Normative team helped us understand the power of design to engage our target customers, create products based on their needs and deliver a differentiated customer experience
Why we do it
Our objective is to determine if the value proposition works in the real world before investing in and supporting a product on an ongoing basis
What we do
PILOT PLANNING
Define criteria and metrics for success. Establish partnerships or relationships required to support the pilot
PILOT DEVELOPMENT
Refine the product design, features, functionality and scope to match the pilot strategy
LAUNCH PREPARATION
Coordinate with stakeholders and partners to execute rollout. Deploy and test technology and process infrastructure. Engage and train individuals to support the pilot during operation
PILOT MANAGEMENT
Coordinate with stakeholders and partners to manage and support the pilot and customers during operation
CUSTOMER VALIDATION
Assess the product-market fit and value proposition of the product throughout the pilot
What you get
PILOT PROGRAM PLAN
Pilot plan outlining the audience, tactics, metrics, and goals of the pilot program
PILOT PROGRAM MANAGEMENT
Pilot program oversight including product management, analytics, reporting, and ongoing support for duration of the pilot
RECOMMENDATIONS REPORT
Analysis of results including which hypotheses were validated. Prioritized recommendations of improvements to take the solution to the next level